Pakistan Tourism in 2026: What the World Economic Forum Travel & Tourism Development Index Means for Travelers
Pakistan is one of the world's most geographically diverse travel destinations, offering towering mountain peaks, ancient cultural heritage, peaceful valleys, historic cities, lakes, deserts and some of the most spectacular road-trip routes in Asia. From the dramatic landscapes of Hunza Valley and Skardu to the lush beauty of Naran Kaghan , Swat and Azad Kashmir , Pakistan offers an extraordinary range of experiences for domestic and international travelers. In 2026, Pakistan's tourism sector continues to attract attention as travelers increasingly look for destinations combining natural beauty, cultural experiences and adventure. The World Economic Forum (WEF) Travel & Tourism Development Index (TTDI) 2026 provides an international benchmark for understanding the conditions that support tourism development. The 2026 edition covers 110 economies , evaluates 17 pillars and 102 indicators , and focuses on the factors and policies that enable sustainable and resilient trave...